Many companies think they have to continually prospect for new customers to grow their business. Attracting new customers should be linked into a part of your marketing strategy but you already have immediate access to additional profits and business growth within your existing customer base.
Your existing customers already know you, you already have a relationship with them and therefore the door is open. How effective is your communication with them?
We can either obtain data of potential users for your products or services, or we can work from data you already have.
Nick Casson MD – local accountancy practice